The campaign aimed to showcase and promote their personal trainers while raising awareness among the target audience—men and women aged 30 to 50 seeking to lose weight or improve their fitness.
My focus was on presenting the trainers in an approachable and engaging way to connect with the chosen demographic. I aimed to create a design that felt friendly and inviting while also highlighting their expertise.
To achieve this, I designed Instagram stories that featured individual trainers and showcased their distinguishing characteristics.
I captured the instructors in various poses and angles, giving me more flexibility and options to see what worked best during editing.
I also prepared the graphics for the TV screens and treadmill displays inside the gym, ensuring the campaign wasn’t limited to just being seen online.